New
Sr Officer-Campaign Management...
1 minggu yang lalu
l. Medan Merdeka Barat No.21, RT.2/RW.3, Gambir, Kecamatan Gambir, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10110, Jakarta, Indonesia 10110.
Lowongan berakhir pada :
Deskripsi pekerjaan :
Location: ID
Level: Supervisor
Employment Status: Permanent
Department: Group Marketing Kalisumapa
Description:
Campaign Management & Brand Visibility IM3 is responsible for developing and executing integrated marketing campaigns to enhance brand awareness, visibility, and engagement for the IM3 brand. This role oversees brand positioning, multi-channel advertising, and media strategies to ensure impactful communication across digital, social, and traditional marketing platforms.
By collaborating with creative, digital, and media teams, Campaign Management & Brand Visibility IM3 ensures that marketing initiatives resonate with target audiences, strengthen brand recall, and drive customer engagement. This role plays a critical part in ensuring consistent messaging, optimized media spend, and high-impact marketing activations in Indonesia’s competitive telecom industry
Workflow
Key Responsibilities
Key Result Areas
Key Performance Indicators
Skill
Proficiency
Integrated Marketing Campaigns
Develop and execute multi-channel marketing campaigns to enhance brand awareness.
Higher brand awareness and customer engagement.
Brand awareness index, customer perception score.
Marketing Campaign Planning & Execution
Expert
Brand Visibility & Positioning
Ensure consistent and effective brand messaging across all marketing touchpoints.
Improved brand recall and market positioning.
Campaign engagement rate, message consistency.
Brand Strategy & Positioning
Expert
Content & Creative Development
Oversee the development of high-impact creative content for digital and traditional media.
Creation of impactful and engaging marketing content.
Content effectiveness score, creative impact assessment.
Content Development & Messaging
Advanced
Media & Advertising Management
Manage media partnerships and optimize advertising spend to maximize reach.
Optimized media investment and advertising effectiveness.
Media reach, cost per impression (CPI).
Media Planning & Buying
Advanced
Campaign Performance Analysis
Track and analyze campaign performance to improve efficiency and effectiveness.
Data-driven decision-making for campaign improvements.
Marketing ROI, campaign performance metrics.
Marketing Performance Analytics
Advanced
Customer Engagement & Brand Activations
Drive customer engagement through strategic brand activations and sponsorships.
Stronger customer-brand connection through activations.
Event participation rate, sponsorship effectiveness.
Customer Engagement & Brand Activation
Advanced
Cross-functional Collaboration
Collaborate with Product, Sales, and Customer Experience teams for seamless execution.
Seamless customer journey and experience improvements.
Cross-functional project success rate, time-to-market for campaigns.
Stakeholder Management & Collaboration
Advanced
Team Leadership & Development
Build and mentor a high-performing marketing team with a focus on innovation and agility.
High team engagement, retention, and marketing innovation.
Employee satisfaction, team productivity, innovation initiatives.
Leadership & Team Development
Expert
Share Profile
Location
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PerusahaanIndosat
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Kontak
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Emailcare@im3.id
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Website
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AlamatPodium Belakang, Jl. Medan Merdeka Barat No.21 Lantai Dasar, Gambir, Kecamatan Gambir, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10110