

Kol Specialist
2 minggu yang lalu
Jl. Bintaro Raya No.15, Kby. Lama Sel., Kec. Kby. Lama, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12240
Deskripsi pekerjaan :
Deskripsi Lowongan Lengkap
As a KOL & Influencer Marketing Specialist, you will play a key role in driving brand visibility and engagement by collaborating with influential voices in the education and parenting sectors. You will be responsible for strategizing, managing, and optimizing influencer partnerships to build authentic connections with our target audience.
Key Responsibilities:
Proactively research and scout for relevant influencers (KOLs) in the education or parenting (mum) category
Evaluate potential collaborators based on their content quality, audience engagement, values alignment, and relevance to the brand
Ensure that campaign goals align with the overall brand message and values.
Conceptualize engaging campaign ideas tailored to each influencer's style while staying true to the brand identity.
Encourage authentic storytelling that resonates with the target audience, particularly parents, educators, or learners.
Handle all administrative aspects: outreach, negotiation of rates and deliverables, drafting contracts, setting timelines, and content approvals.
Discover and propose new KOLs or micro-influencers before they peak in popularity.
Monitor campaign KPIs such as engagement rates, reach, conversions, and ROI.
Requirements:
Minimum 1 Year of Experience
Experience in the Mum Category (Preferred)
Strong Communication Skills: