Position Summary:

As a Content Specialist for our retail and distribution business unit, you will play a crucial role in shaping our brand's voice and visual presence across various digital platforms. This pivotal role demands a unique blend of strategic thinking and hands-on content production. You will be responsible for developing and implementing engaging content strategies that resonate with our retail audience, driving brand awareness, and ultimately contributing to measurable sales growth and customer engagement within the retail sector. Close collaboration with cross-functional teams will be essential to ensure our brand's vision is consistently represented at all customer touchpoints.

Key Responsibilities:

• Content Strategy Development:

1. Actively participate in formulating and developing content strategies aligned with the company's marketing goals and brand identity.
2. Conduct in-depth research on current content trends, analyze competitor activities, and understand audience preferences to identify innovative content opportunities.
3. Contribute to comprehensive content calendar planning and brainstorm creative ideas for marketing campaigns.
4. Analyze the performance of published content, identify key insights, and recommend continuous optimization.

• Content Production :

1. Lead the production of various types of engaging visual and textual content with the design team, including:
   - Stunning graphic designs for social media
   - Dynamic and engaging short videos
   - Informative blog articles for websites and ad materials
   - Easy-to-understand infographics and professional presentation materials
2. Operate content production equipment (basic phone camera and lighting).
3. Perform effective and efficient photo and video editing using relevant tools.
4. Ensure all produced content is not only creative but also fully compliant with brand guidelines and company quality standards.
5. Manage and organize digital content assets for easy access and future use.

Qualifications:

1. Minimum Diploma/Bachelor's degree in Visual Communication Design, Marketing, Communication, or a related field.
2. Minimum 1-2 years of professional experience as a Content Creator or a similar role with significant content production responsibilities.
3. Possess a strong and diverse portfolio showcasing expertise in visual (graphics, video) and/or textual content production.
4. Has experience in basic video editing software for social media
5. Possess a deep understanding of social media trends, platform algorithms, and digital content dynamics.
6. Highly creative, innovative, and possesses excellent storytelling abilities.
7. Able to work independently with high initiative as well as a solid team member.
8. Excellent interpersonal and written communication skills.